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Kairos

Brand Name and Messaging

 Kairos, formerly Catalyst OC, was the first naming project that I ever worked on, so it holds a special place in my heart.   Our agency had actually brought in the Catalyst team to help with some merger bumps, but they didn’t like their name or brand, so we offered to help.   I landed on the “Kairos” name, because it’s an ancient Greek word for  a specific moment in time when something must happen for change to occur . There’s not really a similar word in English for it today.   This all-too-perfectly encapsulated what the Catalyst team did on a daily basis, but the name really placed an emphasis on the  specific moment  when things needed to happen. In that Kairos moment, nothing gets better if there isn’t action.

Kairos, formerly Catalyst OC, was the first naming project that I ever worked on, so it holds a special place in my heart.

Our agency had actually brought in the Catalyst team to help with some merger bumps, but they didn’t like their name or brand, so we offered to help.

I landed on the “Kairos” name, because it’s an ancient Greek word for a specific moment in time when something must happen for change to occur. There’s not really a similar word in English for it today.

This all-too-perfectly encapsulated what the Catalyst team did on a daily basis, but the name really placed an emphasis on the specific moment when things needed to happen. In that Kairos moment, nothing gets better if there isn’t action.

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